Social stream marketing on Facebook: a case study

Facebook Platform as the Social Business and Marketing Model for Cosmetic Surgery: An Online Study

Social media marketing on multiple services - the case of the student run organisation aiesec

Social Media Services like Social Network Sites and Microblogging services gain increasing attention from enterprises. This is on the one hand for internal usage but as well for utilizing these services, with hundred millions of users, for marketing purposes. Partly this is induced by customers losing trust in conventional advertisements. However, to date only very limited research exists on th...

A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks

The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

Open Innovation Marketing. A Case Study

Social networks and communities like facebook and myspace gain increasing importance in people’s everyday lives. Companies start to see these platforms as a chance for communicating to an attractive target group and deriving innovation ideas from this group. Yet, methods and tools to efficiently initiate and use open innovation projects in these environments are limited. This article explores o...

Measuring Social Media Success: The Case of Facebook Marketing in the Motion Picture Industry

Social media marketing is playing a growing role in firms’ marketing efforts. However, industry practice suggests that firms have difficulty in quantitatively measuring its impact and implementing effective content management strategy. This study attempts to assess the value of Facebook marketing for the financial success of a movie’s theatrical release, and investigate what kind of high qualit...